According to many historians, the Kawaii or Japan Cute culture is believed to have started in the 20th century. However, it may have started many years before, probably around the period 794 to 1185 AC.
Kawaii characters are all different, but all of them have something in common, which is they are all designed in a very simple style. This means that they all have small, compact bodies, big heads, tiny noses, and wide eyes.
The Kawaii meaning is cute, so the Japanese people show a deep appreciation of how they sensually and visually experience their food. They try to turn basic lunches into something that is a work of art, and of course adorable.
Kawaii culture is often also referred to as Japanese pop culture, and can cover a large range of different categories that can include fashionable clothing, adorable animal mascots, colorful cafés, and popular anime characters.
The export from Japan of various Kawaii products to all parts of the world has had a huge success ever since the 1990s. Companies like The Pokémon and Sanrio make a huge income turnover from many Western consumers.