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The Color of 2023

the color of the year

The Pantone Institute was formed in 1962 in the USA. The company was bought by one of its employees, Lawrence Herbert and since then, the company has been campaigning for the color of the year.

WHAT IS THE COLOR OF 2023?

The Pantone color of the year 2023 is viva magenta, a vibrant shade of pinkish-purple. The color was inspired by the magenta color.

VIVA MAGENTA IN BUSINESS

The choice of magenta aims to highlight the need for building collective strength, to stand together in all things.

VIVA MAGENTA IN BUSINESS

Magenta is more of an inspiring color that is vibrant, imaginative, and creative, and might work better aimed at a female audience.

VIVA MAGENTA IN FASHION

Many famous designers have released clothing in the viva magenta color. For example, Valentino recently released a fall and winter collection that focused on magenta.

HOW TO USE VIVA MAGENTA

You can introduce the color as a focal point or wall. It works perfectly with neutral colors and is balanced between warm and cool colors, making it even more versatile.

BENJAMIN MOORE PAINT

The first paint color we are going to mention is from Benjamin Moore and is called Raspberry Blush. This is their choice for the color of the year 2023.

DUNN-EDWARDS PAINT

Terra Rosa leans more towards a softer earthy tone that combines brown as well as burgundy to produce a soft rosy pink, which can be used as a neutral base or accent color.