Understanding color theory will help you to use colors more effectively. There are some rules you need to follow so you can create visually appealing art.
You have three primary colors: red, blue, and yellow. These colors are the foundation of all other colors, as well as the different shades, tints, and hues.
Tertiary (or intermediate) colors are formed when a secondary color is mixed with a primary color that is located next to each other on the color wheel.
Many have built onto color theory and there are a few versions including one by Johannes Itten, a Swiss artist in the late 19th century, who created the color wheel used by most of us today
In advertising this is also extremely important, attracting the audience to look and purchase items. Today, we deal with a Subtractive Color System and an Additive Color System.